Build a simple, effective marketing system in 8 weeks
Zero fluff, just the steps that move the needle on Google, Instagram, and Facebook. We start with a discovery session, then implement together with checklists and weekly action.
Is this the right fit?
If you are a small business owner who wants clarity, steady leads, and a plan you can actually keep, this is built for you.
What you will get
- ✔ Personal discovery and audit in Week 1 with a plain English baseline.
- ✔ Step by step modules, checklists, and templates.
- ✔ 1 to 2 weekly working sessions for builds, reviews, and questions.
- ✔ A 90 day plan and simple dashboard to track what matters.
Why it works
- ✔ Focus on your channels, Google, Instagram, and Facebook.
- ✔ One campaign at a time, clear budgets and guardrails.
- ✔ Practical habits over hacks, plus accountability each week.
Investment
$499 total
Ad spend, if any, is paid directly to the platforms.
Expected outcomes
By Week 8, you will have a running system, not just notes.
Clarity
Baseline KPIs, target audience, and a realistic weekly plan.
Presence
Optimized Google Business Profile and tuned FB, IG profiles.
Content Engine
Reusable templates, a two week calendar, and caption starters.
Campaign
One focused ad or promo with tracking and simple tests.
Analytics
Lightweight dashboard tied to decisions, keep, tweak, or drop.
Momentum
A personalized 90 day plan with simple weekly habits.
8 Week syllabus at a glance
Each week includes a checklist and an optional working session.
1
Discovery and Baseline
Audit platforms, audience, budget, and goals.
Objectives
- Map Google, IG, FB, website, and email.
- Define target segments and top 3 goals.
- Set baseline KPIs and success criteria.
Deliverables
- Marketing Snapshot intake, provided.
- Read only access for quick audits, optional.
- Priority roadmap for Weeks 2 to 8.
2
Foundations, website and profiles
Trust at a glance and clear calls to action.
Objectives
- Fix hero message, proof, and one CTA on the home page.
- Tune IG and FB profiles, photo, bio, links, story highlights.
- Set UTM naming, add a simple contact or lead form.
Deliverables
- Updated home page and profile bios.
- Link in bio page or buttons with tracking.
- One page checklist for future edits.
3
Instagram system
Content pillars, captions, and a two week calendar.
Objectives
- Define three pillars, educate, proof, offer.
- Create five caption starters and a Reel template.
- Plan a two week posting calendar with CTAs.
Deliverables
- 15 caption starters and five image or Reel prompts.
- Two week calendar with links and assets.
- Saved hashtag or keyword notes for reach.
4
Facebook system
Page tune up, posts that drive clicks, and groups plan.
Objectives
- Update services, buttons, and about sections.
- Create post templates, story, offer, and proof.
- Define a light groups or community cadence.
Deliverables
- Six post templates and cover image refresh.
- Two week FB calendar aligned to IG.
- Boost or share plan for top posts, optional.
5
Google Business Profile optimization
Accuracy, categories, services, and on page trust.
Objectives
- Confirm categories, hours, service area, and services.
- Add products or services with short descriptions.
- Match name, address, and phone to the website.
Deliverables
- Complete GBP with consistent details.
- On site contact page with map embed and NAP.
- LocalBusiness schema checklist, optional.
6
Google growth and reviews
Posts, photos, Q and A, a reviews engine that runs weekly.
Objectives
- Create review links and polite request scripts.
- Publish weekly posts, What is new, Offer, and Event.
- Seed Q and A with real questions and answers.
Deliverables
- Outreach tracker and reply templates.
- Four week post plan and photo upload cadence.
- GBP metrics tracker, calls, directions, clicks.
7
Paid traffic starter
Meta and Google basics with small, safe tests.
Objectives
- Write a short campaign brief, objective, offer, KPI.
- Install Pixel or GA4 events and verify.
- Plan two Meta ad sets and one Google Search test.
Deliverables
- UTM and naming convention with tracked URLs.
- Two week experiment calendar with budgets.
- Weekly review table, keep, tweak, or cut.
8
Measurement and iteration
Scorecards, retro, and a 90 day plan.
Objectives
- Pick three to five KPIs with targets and sources.
- Hold a short retro, what worked, what did not, what next.
- Publish a 90 day plan with owners and budget.
Deliverables
- Four week scorecard and experiments log.
- Retro notes and next actions.
- Final plan you can execute with confidence.
Why this instead of piecing it together yourself?
You could do it alone, this just gets you there faster, with fewer wrong turns.
| DIY Piecemeal | 1:1 Program | |
|---|---|---|
| Plan | Random tips, conflicting advice | Clear roadmap tailored to your business |
| Time | Weeks lost figuring out the order | Action each week, quick wins first |
| Budget | Easy to overspend on the wrong things | Guardrails and one focused campaign |
| Accountability | None | 1 to 2 working sessions weekly |
| Confidence | Second guessing | KPIs and rules for decisions |
Frequently asked questions
Do I need ad spend?
No. Many owners complete the program using only organic tactics. If we run ads, that spend is separate and paid to the platforms.
How are sessions scheduled?
After purchase you will get a private booking link to schedule 1 to 2 sessions per week by Zoom or Google Meet.
What if I am brand new?
Perfect. We start with discovery, then build only what you need, no jargon, no fluff.
How long is access?
Lifetime access to all materials and updates.
Can we adjust the syllabus to my industry?
Yes. The roadmap is personalized during Week 1 and we adapt each module to your goals and capacity.
Ready to get momentum?
Enroll now for $499 or, if you prefer, book a quick consult first.
Spots are limited to keep sessions truly 1:1.